Positioning & Feasibility StudyingIt is significant to analyze the project’s location, positioning, market, function, branding and tenants & user, so that to generate the strategy of vision & goal, branding, target users, function & program, design direction, intervention & cost.Projects:F659, Ascendas Innovation Plaza, Shanghai Glass Museum.
Building
Using image & branding, window & wall, decoration & signage, lighting, materials to achieve the aesthetics & identity, branding/LOGO, urban integration, energy efficient, cost control of the healthy building.
Projects:F659, Shanghai Glass Museum.
Interior
Though strategically design the lobby, washroom, tenant space, lift lobby, pantry, underground, corridor, facilities, the building will get its own branding, function, wayfinding efficiency, comfort for customers, and achieve high floor efficiency & cost control.
Projects:Central Plaza, A hotel from Rujia Group.
Site & Landscape
Using site accessibility, soft scape & paving, signage logo, site layout, feature, lighting to deliver the convenient & safe space, identity, branding, and function.
Projects:800Show, Surpass court, Central Plaza.
MEP
Through delicate design of the cooling & heating, ventilation & air quality, energy efficiency, fire emergency, acoustic control, we can achieve the efficiency, comfort, healthy environment of the building. While designing MEP system, we also need to consider the the outside impact, building impact, and people impact to the building.
The innovation of healthy and intelligent MEP system is that it can automatically collect indoor environment data through sensors buried in the space, and automatically analyze the data to get the best scheme of equipment control. By adopting the best equipment operation scheme at any time, the indoor environment can be kept in a comfortable and healthy state. In addition, the system can adjust itself to make preparation for the next day’s equipment operation after forecasting of tomorrow’s weather.
Sign focus
On the one hand, it is necessary to focus on the positioning of the project, because the positioning lay the base of the basic ideas of the scale, spatial organization, and format ratio of the project;
On the other hand, the main behavioral characteristics of the main service groups need to be analyzed and basic functions for the project will be generated.
The relationship between design and the business
The outdoor space:The architect needs to analyze the location and surrounding environmental conditions of the project, and estimate the main direction of the flow, the commercial display value of each facade of the project, pedestrians, travel intersections, etc.;
The indoor space: The general principle of internal circulation planning is to make it as simple and clear as possible, avoiding unnecessary tracks, and any dead-end. Additionally, a good circulation allows customers to discover the tenants’ front shops as much as possible by only walking once along the moving line.